Agenda

Interested in speaking? Contact Lauren Harvey at Lauren.Harvey@LBResearch.com.

4 March 2026

8:30 am-9:30 am

Registration and networking

9:30 am-9:40 am

Welcome address

Victoria Arnold-Rees, Editor, WTR

9:40 am-10:10 am

Keynote interview: Innovation, change and the future of IP offices

10:10 am-11:00 am

Panel: Making AI work for brand protection

  • Real-world applications: searches, surveillance and enforcement 
  • Implementing internal policies for AI adoption
  • Driving ROI from AI investments
11:00 am-11:30 am

Networking break

11:30 am-12:20 pm

Panel: Counterfeit cartography: navigating the online-offline geography of fakes

  • Dismantling operations across marketplaces and leveraging legislation for faster takedowns
  • Building resilience to changes in trade policies and supply chains 
  • Enforcement strategies for well-known and rising counterfeit hotspots
12:20 pm-12:50 pm

Fireside chat: #FYP meets IP: how brands and platforms partner to protect viral content

12:50 pm-2:05 pm

Lunch and networking

2:05 pm-2:55 pm

Lightning talks: Enforcement wins and losses: lessons for 2026

  • Europe's landmark trademark decisions
  • Getty Images v Stability AI: navigating the unanswered questions in AI and IP protection
  • China in focus: enforcement tactics that deliver results
2:55 pm-3:25 pm

Interview: Licensing success stories: building brand value through strategic partnerships

3:25 pm-3:55 pm

Networking break

3:55 pm-4:45 pm

Expert forum: Reputation management in the face of unexpected threats

  • Establishing consumer trust in industries where credibility is everything
  • The impersonation economy: combatting fake websites, job ads and public statements
  • The crisis management playbook
4:45 pm-4:50 pm

Closing remarks

Victoria Arnold-Rees, Editor, WTR

4:50 pm-5:50 pm

Networking drinks reception

5 March 2026

9:00 am-9:30 am

Registration and networking

9:30 am-9:40 am

Welcome address

Victoria Arnold-Rees, Editor, WTR

9:40 am-10:30 am

Panel: Dupe dilemma: when imitation isn’t flattery

  • The evolution of dupe culture across a broad spectrum of industries 
  • The complaint conundrum: enforcement routes, platform policies and when to take action (or not)
  • Lessons learnt from lookalike litigation
10:30 am-11:00 am

Networking break

11:00 am-11:30 am

Interview: In hot pursuit: how authorities are disrupting counterfeit networks

11:30 am-12:20 pm

Panel: Looking to the future of domain management

  • Last chance for the next round of new gTLDs 
  • Combatting brand abuse: modern approaches to domain disputes and enforcement 
  • Navigating WHOIS and evolving registrant data access frameworks
12:20 pm-1:35 pm

Lunch and networking

1:35 pm-2:05 pm

Fireside chat: Beyond the balance sheet: IP valuation and M&A strategies

2:05 pm-2:55 pm

Masterclass: Show me the money: ROI, resilience and resource optimisation

  • Quantifying the impact of enforcement, monitoring and risk mitigation for C-suite 
  • Leveraging tech, data and partnerships to maximise ROI under budget constraints 
  • Aligning IP spend with business growth and brand resilience
2:55 pm-3:25 pm

Networking break

3:25 pm-4:15 pm

Panel: Writing the next chapter: the future of IP leadership

  • Building your global counsel network: identifying and partnering with trusted advisers 
  • Leading through uncertainty while fostering innovation
  • Putting IP at the heart of cross-function collaboration
4:15 pm-4:20 pm

Closing remarks

Victoria Arnold-Rees, Editor, WTR

4:20 pm-5:20 pm

Networking drinks reception