• The tools worth the spend – and the problems they solve
• Using AI to analyse data and triage enforcement 
• Making judgement calls and avoiding costly mistakes 

• A market-by-market approach: tailored enforcement strategies that work 
• Stopping infringement on emerging platforms before it scales
• Beyond takedowns: measuring impact and tackling root causes
   

Quick-fire presentations from enforcement experts. 
Talk 1: China's new trademark law: what the 2027 reforms mean for enforcement

Talk 2: Singapore and Korea: upcycling rulings and the limits of reuse, repair and resale

Talk 3: India: key rulings and remedies shaping brand protection 
 

• Attracting and retaining talent as workloads grow
• The skills and structures modern IP teams need
• Using new technology without losing expertise, judgement or accountability
   

• Maximising impact with platforms, IP offices and Customs 
• Intelligence sharing with industry peers to tackle common threats
• Finding fresh opportunities for joint action

• China's evolving trademark landscape: filing and cancellation lessons
• Filing ahead of the threat: names, variations, transliterations and high-risk markets
• Creating a regional prosecution strategy that stands up to scrutiny 
   

• Where non-traditional marks, copyright and designs are gaining ground in Asia
• Real-world wins and limitations for packaging, sounds and shapes 
• Protecting distinctiveness in an age of dupes and copycats

• Cost versus benefit: when to act, watch or walk away
• Strategic outsourcing: what to delegate, keep in-house or share across teams
• Scaling processes without sacrificing oversight