Wednesday, December 2, 2026
8:30 AM-9:30 AM
Registration and networking
9:30 AM-9:40 AM
Welcome address
Joyce Ng
Senior Reporter, WTR
9:40 AM-10:10 AM
Keynote interview: Inside Asia’s IP offices: priorities, innovation and what comes next
Kong Hwee Tan
Chief Executive, IP Office of Singapore (IPOS)
10:10 AM-11:00 AM
Panel: AI as a brand protection partner
- The tools worth the spend – and the problems they solve
- Using AI to analyse data and triage enforcement
- Making judgement calls and avoiding costly mistakes
Justin Lim
Regional Lead, APAC Brand Protection, HARMAN International
Joanna Chuang
General Counsel, APAC & China, Ingenico
11:00 AM-11:30 AM
Networking break
11:30 AM-12:20 PM
Masterclass: Smarter online enforcement
- A market-by-market approach: tailored enforcement strategies that work
- Stopping infringement on emerging platforms before it scales
- Beyond takedowns: measuring impact and tackling root causes
Andy Chua
Global Brand Protection, Asia Pacific, Johnson & Johnson
Irna Yusof
Senior Counsel Brand Protection South East Asia, PUMA
Michael Kosuge
General Manager of Legal and IP, Bandai Namco Entertainment
12:20 PM-1:15 PM
Lightning talks: What’s trending in trademarks?
Quick-fire presentations from enforcement experts.
Talk 1: China's new trademark law: what the 2027 reforms mean for enforcement
Talk 2: Singapore and Korea: upcycling rulings and the limits of reuse, repair and resale
Talk 3: India: key rulings and remedies shaping brand protection
Steve Zhao
Partner, GEN Law Firm
Sujata Chaudhri
Managing Partner, Sujata Chaudhri
1:15 PM-2:30 PM
Lunch and networking
2:30 PM-3:00 PM
Fireside chat: Speaking the board’s language: translating IP value
Eugene Ho
IP Director, Mengniu Dairy
Mark Cheng
Senior Legal Counsel, Changi Airport Group
3:00 PM-3:30 PM
Interview: An overlooked asset: trade secret management for brand owners
Gilbert Tan
Regional IP Counsel, Yokogawa
3:30 PM-4:00 PM
Networking break
4:00 PM-4:50 PM
Panel: Future-ready IP teams: designing the trademark function of tomorrow
- Attracting and retaining talent as workloads grow
- The skills and structures modern IP teams need
- Using new technology without losing expertise, judgement or accountability
James Collison
Regional IP Counsel, Asia Pacific, Mastercard
Lawrence Wong
Director, International IP Enforcement, Eastman
4:50 PM-5:00 PM
Closing remarks
Joyce Ng
Senior Reporter, WTR
5:00 PM-6:00 PM
Networking drinks reception
Thursday, December 3, 2026
9:00 AM-9:30 AM
Registration and networking
9:30 AM-9:40 AM
Welcome address
Joyce Ng
Senior Reporter, WTR
9:40 AM-10:10 AM
Fireside chat: From hype to high-risk: protecting viral brands
10:10 AM-10:40 AM
Panel: Partnerships that deliver: working smarter across the ecosystem
- Maximising impact with platforms, IP offices and Customs
- Intelligence sharing with industry peers to tackle common threats
- Finding fresh opportunities for joint action
Laure Catoire
Legal Director Brand Protection APAC, P&G
Walter Chia
Chief Representative Officer, Asia Pacific, International Trademark Association (INTA)
11:00 AM-11:30 AM
Networking break
11:30 AM-12:20 PM
Panel: Staying ahead of copycats, squatters and portfolio gaps
- China's evolving trademark landscape: filing and cancellation lessons
- Filing ahead of the threat: names, variations, transliterations and high-risk markets
- Creating a regional prosecution strategy that stands up to scrutiny
Yuan Yuan
Partner, Trademark Attorney, Liu Shen & Associates
12:20 PM-1:45 PM
Lunch and networking
1:45 PM-2:35 PM
Masterclass: Beyond word marks: protecting a brand’s look, feel and experience
- Where non-traditional marks, copyright and designs are gaining ground in Asia
- Real-world wins and limitations for packaging, sounds and shapes
- Protecting distinctiveness in an age of dupes and copycats
Pei Lyu
Partner, GEN Law Firm
2:35 PM-3:05 PM
Networking break
3:05 PM-3:55 PM
Panel: The lean but mean IP machine
- Cost versus benefit: when to act, watch or walk away
- Strategic outsourcing: what to delegate, keep in-house or share across teams
- Scaling processes without sacrificing oversight
Jia Xin Tan
IP Lead, Suntory Beverages & Food Asia
Ayako Higuchi
Manager, Trademarks and Operations Team, Bandai Namco Entertainment
3:55 PM-4:00 PM
Closing remarks
Joyce Ng
Senior Reporter, WTR
