• Work smarter, not harder: AI tools transforming clearance, monitoring and enforcement 
• Lessons learned from the first wave of AI implementation
• ROI in focus: measuring impact and making AI investment count 

• Turn legislation and marketplace policies into powerful takedown tools
• Hotspots, chokepoints and blind spots: tailoring cross-border strategies
• AI and data: where enforcement teams and counterfeiters are raising the stakes

Talk 1: Keeping pace with Schedule A litigation: trends and tensions

Talk 2: Same offence, different rules: effective enforcement across borders

Talk 3: Practical lessons from Cox v Sony

• Helping your creative teams avoid copyright pitfalls
• Influencer deals and viral content: managing social media risk before it escalates
• Fair use, ownership and liability: getting ahead of AI-generated content challenges

• How to ringfence "non-negotiable" IP spend when budgets are cut mid-year
• Winning internal budget debates with marketing, compliance, ESG and tech
• Timing budget asks around product cycles, crises and leadership change

• Beyond trademarks: how to get creative with copyright, design rights and trade dress 
• Sharpening confusion arguments for an evolving market
• Courtroom strategies: lessons from recent lookalike rulings

• Legacy marks and rebrands: what to keep, cut and repurpose 
• Making the deal work: IP checks that can drive or derail M&A
• Scale across borders without adding portfolio clutter

• How savvy brands gain a competitive edge through trade secrets
• Define, document, defend: what reasonable measures looks like in practice
• AI, employee mobility and data exposure: the escalating trade secret risks

• Evolving IP professionals: business partners, strategists and trusted advisers
• Get more from outside counsel: trust, communication and strategic alignment
• Training the next generation: technology, AI and working attitudes