Name
Masterclass: Show me the money: ROI, resilience and resource optimisation
Date & Time
Thursday, March 5, 2026, 2:05 PM - 2:55 PM
Speakers
Eleanor Merrett, CMS CAMERON MCKENNA NABARRO OLSWANG LLP
Alicia Chantrey, Associated British Foods
Magdalena Hesse, Next plc
Jamie Sala, Caterpillar Inc.
Eleanor Merrett Alicia Chantrey Magdalena Hesse Jamie Sala
Description
  • Quantifying the impact of enforcement, monitoring and risk mitigation for C-suite 
  • Leveraging tech, data and partnerships to maximise ROI under budget constraints 
  • Aligning IP spend with business growth and brand resilience