Name
Masterclass: Show me the money: ROI, resilience and resource optimisation
Date & Time
Thursday, March 5, 2026, 2:05 PM - 2:55 PM
Speakers
Eleanor Merrett, CMS
Alicia Chantrey, Associated British Foods
Magdalena Hesse, Next
Jamie Sala, Caterpillar
Eleanor Merrett Alicia Chantrey Magdalena Hesse Jamie Sala
Description
  • Quantifying the impact of enforcement, monitoring and risk mitigation for C-suite 
  • Leveraging tech, data and partnerships to maximise ROI under budget constraints 
  • Aligning IP spend with business growth and brand resilience