Jayne Durden is a senior program manager within Amazon's brand protection strategic partnerships team, working with brands and Amazon teams to grow trust and protect Intellectual Property in Amazon stores. Jayne’s spent her entire career in IP and brand protection. She qualified as an attorney in Australia and worked at a leading law firm there before moving to Asia and then the US. Since then, she’s worked inhouse at PPG industries and Techtronic industries in global brand protection, at leading IP service providers, CPA Global and Anaqua, before leading a trademark practice at an IP boutique law firm.