Alessandro Cimaschi is an experienced in-house lawyer and trademark attorney. Dual qualified in UK, Italy and the EU, he has worked in the UK and in the EU across the entertainment, media, telecommunications and technology industries. He is currently senior legal counsel at Orange, the telecommunications and IT conglomerate, and he is responsible for the management and protection of the Orange brand around the world. His passion for the legal side of the brand is matched by his interest in technology and how this can improve our professional lives.