Sarah Wright is co-head of the Intellectual Property team at CMS Cameron McKenna Nabarro Olswang LLP, leading a 130+ strong multi disciplinary team and supporting clients across the full lifecycle of brand and design protection. She regularly supports global businesses on IP portfolio strategy, working closely with chief IP officers, heads of IP and senior brand protection leaders to manage high value brands across multiple jurisdictions. Sarah has extensive experience in global trade mark portfolio management, online and offline enforcement programmes, portfolio optimisation and dispute resolution. She regularly coordinates international brand protection strategies through CMS’s global network, helping in house teams achieve greater visibility, control and cost certainty. A growing part of Sarah’s work sits at the interface between IP and AI, advising on ownership, infringement risk and governance as AI is developed and deployed. Sarah has spoken on this topic at the Fordham IP Conference (April 2025) and the Copyright Society in Dublin (October 2025). Sarah also co founded CMS’s equIP programme supporting high growth UK tech start ups, ensuring her advice remains commercial, pragmatic and implementation focused.