Ms Olivia Mazzucotelli is the head of brand & industry relations / government liaison, IPR, EMEA at TikTok Shop, where she leads a team focused on managing external engagements with key stakeholders in the IP sector. Before joining TikTok, Olivia spent nearly six years at Amazon, working closely with brand owners, industry associations, and policymakers on IP protection and anti-counterfeiting initiatives. A seasoned expert in marketplace governance, she has a proven track record in tackling complex issues such as piracy, fraud, unsafe products and fake reviews. Olivia is also a frequent speaker at IP enforcement conferences across Europe and internationally.