I’m an IP attorney with over 15 years of experience specializing in trademarks, copyright and domain names. In my current role, I oversee global trademark strategy, portfolio management, clearance, prosecution, enforcement and licensing at Ericsson. I work closely with senior leadership and cross-functional teams to align our trademark strategy with the organization's broader goals, including navigating emerging issues such as AI, open-source ecosystems and digital brand misuse. I believe in providing pragmatic, solution-oriented advice that empowers stakeholders to make informed decisions. Throughout my career, I have advised businesses across diverse industries on how to protect, enforce and grow their brand assets in an increasingly complex and digital landscape. I believe that strong brand protection is not only about legal risk management but also about supporting innovation, enabling business growth and earning the trust of our customers and partners.