Mr Steve Zhao is a partner at the Beijing office of GEN Law Firm, with 20 years of practice experience. He specializes in complex litigation involving trademarks, copyright, new plant varieties, trade secrets, data rights, artificial intelligence, and emerging forms of intellectual property. He has handled a number of landmark cases that have significantly shaped China’s IP jurisprudence, and many of his cases have been selected by the Supreme People’s Court and provincial high courts as annual model cases. Mr Zhao has secured pivotal victories for clients in high-value and pioneering disputes. He also plays an active role in the IP community. He serves as a member of INTA’s Global Advisory Council and as an expert of the China Anti-Infringement and Anti-Counterfeiting Innovation Strategic Alliance. His professional expertise and market influence have earned him consistent recognition as a leading IP litigator by Chambers, World Trademark Review (WTR 1000), The Legal 500, and LEGALBAND.