Laure Catoire is a legal director and assistant general counsel, brand protection at Procter & Gamble, based in Singapore. She leads APAC and global ecommerce brand protection programs within Procter & Gamble, and she is a qualified trademark lawyer. Laure Catoire has steered successful enforcement actions and built partnerships with law enforcement across APAC, where she oversaw criminal and administrative raids targeting counterfeit consumer goods, lookalikes and other forms of IP infringement. An active member of INTA’s Anticounterfeiting Committee, Laure Catoire collaborates with other trade associations to strengthen IP enforcement.