Lawrence Wong focuses on innovation, transactions, licensing and protection of intellectual property to maximise the potential and reward from technologies and brands through creative and effective licensing and enforcement. He is passionate about driving global IP legal innovation – new legislation, creative and pragmatic judicial law-making, as well as exploring the potential of AI in reinventing the global IP ecosystem. Currently based in Singapore since 2018, Mr Wong has global responsibility for Eastman’s M&A projects involving IP, trademark, copyright, and IP enforcement strategies and actions – including global brand innovation, AI-oriented copyright management, criminal enforcement actions, civil lawsuits, investigations and capacity building. He has formulated global corporate policies for trademarks, brand innovation, competitive intelligence, and brand enforcement, in addition to implementation of internal capacity building programmes for IP topics, such as protection of confidential information, innovation and competitive intelligence. On sustainability, Mr Wong plays an active and instrumental role in the design and implementation of global IP licensing programmes pertaining to circular solutions for Eastman.