Irna Shahnaz is a legal and Brand Protection professional with extensive experience in intellectual property protection and enforcement across the Asia-Pacific region. In her current role as Senior Counsel, Brand Protection SEA at PUMA, she manages a broad range of brand protection matters, including anti-counterfeiting enforcement, online marketplace monitoring, customs actions, investigations, litigation support, and strategic engagement with external counsel and enforcement partners. With a practical and commercially focused approach, Irna works closely with internal stakeholders, law firms, authorities, and business partners to safeguard PUMA’s intellectual property and strengthen its brand protection strategy. Her regional experience spans Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Singapore, Japan, South Korea, Australia, and New Zealand.