Andy is a seasoned brand protection and intellectual property enforcement leader with more than 20 years of experience across law enforcement, technology, e-commerce, and the pharmaceutical sectors. As Global Brand Protection Director, Asia Pacific at Johnson & Johnson, he leads regional strategies to disrupt illicit networks involved in counterfeit, diverted, and unauthorized pharmaceutical products and medical devices. Throughout his career, Andy has held senior brand protection roles with Lazada Group, Under Armour, and Microsoft, where he developed and executed enforcement strategies across complex online and offline environments. He began his career with the Singapore Police Force, gaining hands-on investigative experience in intellectual property crime and broader enforcement operations. Andy is among a select group of brand protection practitioners with experience spanning law enforcement, global brands, and e-commerce platforms. A respected thought leader and frequent industry speaker, he has been recognized by peers through WTR and Managing IP and has guided teams to multiple regional and sector award nominations. He is known for combining operational insight, cross-sector collaboration, and practical enforcement strategies to combat illicit trade globally.