Name
Panel: Shock-proofing IP budgets in unpredictable environments
Date & Time
Tuesday, October 13, 2026, 3:50 PM - 4:40 PM
Speakers
Evan Zimmerman, Edge
Susan Crane, Wyndham Hotels & Resorts
Irina Lyapis, Atlassian
Monica Richman, Dentons
Jomarie Fredericks, Rotary International
Susan Crane, Wyndham Hotels & Resorts
Irina Lyapis, Atlassian
Monica Richman, Dentons
Jomarie Fredericks, Rotary International
Description
- How to ringfence "non-negotiable" IP spend when budgets are cut mid-year
- Winning internal budget debates with marketing, compliance, ESG and tech
- Timing budget asks around product cycles, crises and leadership change